Image Semantics (ISL), the company behind Fun Text, was formed in 2002 to exploit the opportunity in cross-network, mobile, multimedia messaging. The company designed and built its own specialised messaging platform and secured wap-based, on-portal messaging services on all the UK networks as early as 2004 and subsequently on two of the major US networks. As well as messaging services, ISL has built and hosted many of the more complex, interactive entertainment services which it has hosted on over 20 networks around the world, winning nominations and industry awards.
From the early beginnings in multimedia messaging, ISL has developed its vision in conjunction with some of the world's leading networks and created the full Fun Text client-server architecture that it sells today.
The Fun Text platform supports web-to-mobile and mobile-to-mobile multimedia messaging services and, in addition to premium services, the platform is already being used by major brands on both sides of the Atlantic for advertising sponsored campaigns; these are delivering strong returns and maximising brand coverage because of the viral effects of messaging.
ISL is a full service provider with the skill and capacity to design, build, host and manage the complete solution for retail partners so that they concentrate on marketing to their consumers.
ISL is now the market leader in its field with Fun Text services being rolled out to major mobile and web-based social communities in both the UK and USA.
Image Semantics is based in Cambridge, UK. Registered in England. Company No. 4392291.