- Fun Text is a beautifully simple consumer proposition delivered in a way that insulates the consumer from all the technical complexity of service delivery.
- Fun Text complements 'functional' SMS and 'user generated' photo-messaging. It completes the core messaging offering of mobile operators.
- Fun Text is a new revenue stream connecting premium priced content to a percentage of messaging traffic.
- Anyone can receive a Fun Text message which is sent using industry standard delivery mechanisms such as MMS.
- Fun Text has a range of handset clients (for download or pre-load) which connect to an actively merchandised content store. Fun Text is also available as a wap service and web site.
- Finally, the Fun Text API allows 3rd party client developers to add access to Fun Text content from within their application or for web site owners to enable sending content to mobiles.